My task was to create a series of product photographs presenting jewelry in an unconventional manner. Typically, such pieces are showcased against a light background, with colorful and playful visual identities aimed specifically at young women. In this case, in collaboration with the client, we decided to take the opposite approach, presenting the jewelry in a more elegant, mysterious, and even luxurious manner, targeting a slightly older demographic. This style undoubtedly stands out within the handmade jewelry industry, effectively attracting clients primarily aged 20–40 and thereby expanding the brand’s audience

Urban style, rawness, and humor formed the core principles for the brand concept of a small barbershop in the center of Starogard Gdański. When designing the logo, I drew inspiration from typical graffiti styles while introducing

a fresh touch with a light blue color and incorporating the client’s request for an intentional spelling error in the name. The overall branding is grounded in the raw, gray character of Polish prefabricated housing estates, which are prevalent in Starogard, while the light blue accent highlights the barbershop as a space for relaxation. The goal was to reach young men, and the steadily growing number of clients confirms that branding in this unconventional and bold style resonates effectively with the target audience

The main challenge in this project was creating a key visual that would effectively communicate the client’s new development’s greatest asset—a coworking space accessible to every resident. A graphic split design, combined with the brand’s visual identity and suggesting the integration of residential and office spaces, proved to be highly effective. Once the key visual was approved, I proceeded to create brochures, banners, and a video advertisement, which was the most demanding element.

I designed the video from concept to selection and editing of clips, including recording my own voiceover. The campaign was a success, receiving coverage on the Trójmiasto website, to which my creative work significantly contributed

In approaching the project for Browar Amber,

I began by analyzing the company’s existing graphics on social media and noting their strengths and weaknesses. These notes then informed the development of a graphic concept aligned with the brand’s visual identity, while simultaneously communicating clearly and encouraging engagement with the company’s products. This process resulted in a set of graphics that remain consistent with the style of previous visual materials, yet introduce a sense of freshness and effectively complement the brand’s communication, increasing social media engagement by 40%

Every graphic design project is more than mere aesthetics - it is a story told through imagery, a strategy embodied in form, and emotions that exert a tangible impact on the audience. I believe that the key to effective design lies in combining creativity with an analysis of the client’s needs. Therefore, alongside the visual aspect,

I also focus on context, consistency with brand identity, and the experience that the audience derives from engaging with

the project.

My task was to create a series of product photographs presenting jewelry in an unconventional manner. Typically, such pieces are showcased against a light background, with colorful and playful visual identities aimed specifically at young women. In this case, in collaboration with the client, we decided to take the opposite approach, presenting the jewelry in a more elegant, mysterious, and even luxurious manner, targeting a slightly older demographic. This style undoubtedly stands out within the handmade jewelry industry, effectively attracting clients primarily aged 20–40 and thereby expanding the brand’s audience.

Urban style, rawness, and humor formed the core principles for the brand concept of a small barbershop in the center of Starogard Gdański. When designing the logo, I drew inspiration from typical graffiti styles while introducing a fresh touch with a light blue color and incorporating the client’s request for an intentional spelling error in the name. The overall branding is grounded in the raw, gray character of Polish prefabricated housing estates, which are prevalent in Starogard, while the light blue accent highlights the barbershop as a space for relaxation. The goal was to reach young men, and the steadily growing number of clients confirms that branding in this unconventional and bold style resonates effectively with the target audience.

The main challenge in this project was creating a key visual that would effectively communicate the client’s new development’s greatest asset—a coworking space accessible to every resident. A graphic split design, combined with the brand’s visual identity and suggesting the integration of residential and office spaces, proved to be highly effective. Once the key visual was approved, I proceeded to create brochures, banners, and a video advertisement, which was the most demanding element. I designed the video from concept to selection and editing of clips, including recording my own voiceover. The campaign was a success, receiving coverage on the Trójmiasto website, to which my creative work significantly contributed.

In approaching the project for Browar Amber, I began by analyzing the company’s existing graphics on social media and noting their strengths and weaknesses. These notes then informed the development of a graphic concept aligned with the brand’s visual identity, while simultaneously communicating clearly and encouraging engagement with the company’s products. This process resulted in a set of graphics that remain consistent with the style of previous visual materials, yet introduce a sense of freshness and effectively complement the brand’s communication, increasing social media engagement by 40%.

Every graphic design project is more than mere aesthetics - it is a story told through imagery, a strategy embodied in form, and emotions that exert a tangible impact on the audience. I believe that the key to effective design lies in combining creativity with an analysis of the client’s needs. Therefore, alongside the visual aspect,

I also focus on context, consistency with brand identity, and the experience that the audience

derives from engaging with the project.

"Of course! A referendum. If the people say yes, it means yes. If they say no, it means the people were wrong. Let them think it over once more." - Dmitry Glukhovsky, Metro 2033

"Of course! A referendum. If the people say yes, it means yes. If they say no, it means the people were wrong. Let them think it over once more." - Dmitry Glukhovsky, Metro 2033